A Night for the Nationals

At ALLWYN's “A Night for the Nationals”, guests picked a sport, took a selfie and got a cartoon-style video of themselves celebrating in it.

Challenge

At “A Night for the Nationals”, ALLWYN announced its 2026 sponsorship of five national federations: football, basketball, swimming, athletics and volleyball. Reason To asked ABOVE Digital for an experience that would bring this message to life for the guests.

Solution

ABOVE Digital created an AI Video Booth. Guests chose one of the five sports and took a selfie, and AI turned them into a cartoon-style character celebrating in that sport, in a short branded video.

Why it works

Everyone becomes part of the story. Instead of reading about five sponsorships, guests saw themselves in one of the sports, which made the announcement personal and easy to remember. A video starring yourself is something people want to keep and share, and the booth works at any launch, sponsorship or brand event.

The ALLWYN booth in daylight, with selfie stations and ring lightsVisitors using the AI Video Booth at the ALLWYN eventSetting up a selfie station of the AI Video Booth
Category:
Immersive Technologies
Client:
Reason To

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