FAGE Athens Half Marathon 2026 – AI Finish-Line Experience
An AI experience for FAGE at the Athens Half Marathon 2026: runners uploaded a selfie and got a photo and a 5-second video of crossing the finish line.
Immersive Technologies
Digital experiences that create real impact.
We align brand purpose, audience behaviour and narrative to create moments your audience remembers — and shares.
Immersive Brand Experiences
Interactive experiences that capture attention and elevate your brand — Attention → Engagement → Shareability
- AI Photobooth & Video Booth
- Interactive Walls / Floors
- Generative Digital Art Installations
- Gamified Brand Experiences
Retail Technologies
Phygital retail experiences that inform, engage, and convert
- Virtual Try-On (cosmetics, apparel, accessories)
- Smart Product Displays
- Motion/Touch Interactive Kiosks
- AI-based Recommendation Systems
Museum & Exhibition Solutions
Spaces where stories come alive and visitors become part of the installation
- AR/VR Tours & Storytelling
- Interactive Tables & Multitouch Installations
- Projection Mapping
- Sensor-based Experiences · Educational Gamification
Selected Projects
AI Imaginarium for UEFA EURO 2024
An AI selfie kiosk built for Ogilvy for Unilever's UEFA EURO 2024 campaigns in Greek supermarkets, turning visitors into football players.
IQOS TEREA Launch – Interactive Computer-Vision Kiosk
An interactive kiosk for the IQOS TEREA launch in Cyprus that used computer vision to detect facial attributes and suggest a TEREA variant to each guest.
White Label Events Platform
A custom white-label platform for online and hybrid events: lobby, networking, multilingual live streams and gamification, on Microsoft Azure.
IKEA Instant Win
The challenge for this project was to create an engaging and interactive multi-store scratch game for IKEA, aimed at increasing brand awareness and customer engagement. Our team utilized the latest technology to design and develop the instant win game, incorporating features such as a user-friendly interface, dynamic animations, and an optimized user experience. The end result was a successful and enjoyable game that effectively promoted the IKEA brand and attracted a large number of participants.
Frequently Asked Questions
What are immersive brand experiences?
Immersive brand experiences use interactive technology — AI photo booths, interactive walls and floors, generative digital art and gamified activations — to create memorable, emotional connections between a brand and its audience.
How can AR/VR be used in museums?
We create AR and VR tours, interactive multitouch tables, projection mapping and sensor-based installations that bring museum exhibits to life. Visitors explore history through immersive storytelling and interactive displays.
What is phygital retail?
Phygital retail blends the physical store with digital technology. We build virtual try-on systems for beauty and fashion, interactive product screens, smart assistants and AI recommendation engines that enhance the in-store experience.
Can you create custom interactive installations?
Yes. Every installation is designed for its specific space and brand. From interactive walls and floors to projection mapping and sensor-based installations, we handle the concept, hardware, software and on-site setup.
How long does it take to create an immersive installation?
It depends on the concept, the content, the hardware and the venue. After the initial brief we agree on the scope and a realistic timeline that works back from your event or opening date, so the installation is tested and ready in time.
Can you work with our existing space, screens or hardware?
Yes. We start by assessing the venue and any equipment you already have, then recommend what can be reused and what needs to be added — so the solution fits both your space and your budget.
Do you use AI in immersive experiences?
Yes, where it adds real value — for example in AI photo and video booths, generative visuals that react to visitors, and recommendation engines in retail. We use AI to make each experience more personal and engaging, not as a gimmick.
Can an installation be reused at other events or locations?
Yes. We can design installations to be modular and portable, so they can be set up again at other events, stores or venues, with content updated for each new activation.
How do you measure the impact of an immersive experience?
We can build in analytics from the start — for example visitor numbers, interaction time, content shared and data collected with visitors' consent — so you can see how people engaged and use those insights in future campaigns.
Do you provide on-site support and maintenance?
Yes. We handle installation and setup on site, can provide support during the event or opening, and offer maintenance and content updates for permanent installations.
ABOVE X
Beyond ordinary experiences
Our event technology brand.
- BUILD
- ENGAGE
- IMMERSE
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