AI Virtual Makeup at the Georgian E-Commerce Association Event
At a Georgian E-Commerce Association event, ABOVE Digital let visitors try on makeup virtually at a stand built for its own AI Virtual Makeup product.
Challenge
ABOVE Digital presented its own product, AI Virtual Makeup, at an event of the Georgian E-Commerce Association. The aim was to let visitors experience the product themselves, not just hear about it.
Solution
ABOVE Digital designed and built the stand and an interactive demo. Visitors stood in front of a large screen and saw makeup applied to their own face virtually, choosing and controlling it from a tablet on the stand.
Why it works
Trying something on is more convincing than any explanation. A virtual try-on lets people play with the product in seconds, without samples or mess, and gives them a fun moment to remember the brand by. The format suits beauty and retail brands at events, exhibitions and stores.
- Category:
- Immersive Technologies
- Client:
- ABOVE Digital
Delivered by ABOVE X