Cosmos Sport x Adidas City Run

At the Cosmos Sport store on Ermou street in Athens, shoppers stepped in front of a video wall and ran virtually through Athens, collecting Adidas shoes with their own movement.

Challenge

In February 2021, Cosmos Sport and Adidas wanted to bring Adidas running shoes to life inside the Cosmos Sport store on Ermou street, one of the busiest shopping streets in Athens. Digital Tribes asked ABOVE Digital for an in-store experience that would stop passers-by and get them moving.

Solution

ABOVE Digital created City Run, an interactive game on the store’s video wall. A Kinect sensor detects the visitor as soon as they step into the circle in front of the screen. From then on, their body is the controller: they run on the spot and jump to move through a park and streets of Athens, collecting Adidas shoes along the way, with no buttons or devices to hold.

Why it works

Instead of looking at shoes on a shelf, people experience what running in them feels like. The game turns a store visit into play, draws attention from the street, and keeps Adidas products at the centre of every run. Full-body, touch-free control is easy for anyone to try, and the format suits retail stores, launches and sports brands at events.

Category:

Immersive Technologies

Client:

Digital Tribes