10 Years of iSquare

To celebrate 10 years of iSquare, the official Apple distributor in Greece and Cyprus, guests tested their Apple knowledge in an iPad quiz and sent messages that took over the event’s big screens.

Challenge

In June 2019, iSquare, the official Apple distributor in Greece and Cyprus, celebrated its 10th anniversary under the theme “10 Years in charge”. Digital Tribes asked ABOVE Digital for interactive experiences that would put guests at the heart of the celebration, not just in the audience.

Solution

ABOVE Digital created two experiences. On iPads around the venue, guests played a quiz on how well they know Apple. Guests could also send their own messages for the anniversary. Every message was reviewed on a moderation screen, and once approved it appeared in a live feed on the big screens, so each guest got a moment “in charge” of the screen, in line with the event’s theme.

Why it works

Guests become part of the show. The quiz turns brand knowledge into a light, fun challenge that fits a brand built around Apple, and the live message feed fills the screens with real wishes from the people in the room instead of a fixed loop. Moderation keeps every message on-brand, so the brand stays in control while guests feel in charge. The format suits anniversaries, launches and corporate celebrations.

A guest starting the iPad quiz “How well do you know Apple?”A guest answering an Apple question in the iPad quizThe moderation screen where guest messages were approved before going on the big screen
Category:
Immersive Technologies
Client:
Digital Tribes

Delivered by ABOVE X