Luxottica Transitions GEN S Interactive Stand
For the launch of Transitions GEN S lenses, Luxottica had a stand that knew which pair of glasses a visitor picked up and instantly played the ad for that lens colour on the big screen.
Challenge
Transitions GEN S lenses change colour in UV light and come in a range of colours. Luxottica wanted visitors at the Athens Optical Exhibition in November 2024 to discover those colours for themselves, in a way that would make the new lenses stand out on a busy exhibition floor.
Solution
ABOVE Digital created an interactive stand displaying glasses with Transitions GEN S lenses in each colour. The stand detects which pair a visitor picks up, and at that moment the big screen starts the advertisement for that exact lens colour. After the exhibition, the installation moved to Luxottica’s offices, where it keeps presenting the range to partners and visitors.
Why it works
Picking up a product is the most natural thing to do at a stand, and here that simple gesture starts the brand story. Each visitor gets the ad that matches their own choice, so the message feels personal and the full colour range is easy to explore. It turns a product display into a conversation starter, and the same setup keeps working long after the event as a permanent showroom piece. The format suits eyewear, beauty and any product that comes in variants.
- Category:
- Immersive Technologies
- Client:
- Luxottica
Delivered by ABOVE X