AlphaBank MindMaze at TEDx

At TEDx Athens 2015, visitors to the Alpha Bank stand steered a maze with nothing but their concentration, trying to get the ball to the centre within 60 seconds.

Challenge

Alpha Bank had a stand at TEDx Athens 2015. Digital Tribes asked ABOVE Digital for an interactive experience that would stand out at an event about ideas.

Solution

ABOVE Digital created MindMaze. Visitors put on a headset that reads brain activity (EEG) and measures how focused they are. The more they concentrated, the more the maze wheel on screen changed speed, and they had 60 seconds to guide the ball into the centre using only their mind.

Why it works

Controlling something with your mind feels like magic, so people want to try it and watch others try. It is a short, playful challenge that draws a crowd to the stand and gives the brand an innovative, memorable moment. The format suits tech, innovation and conference events.

Category:

Immersive Technologies

Client:

Digital Tribes