My Marathon Time

For Aegean Airlines at the Athens Authentic Marathon 2019, runners set a target time before the race and could win gifts by beating it, with their progress shown live on a big screen.

Challenge

Aegean Airlines had a stand at the Sponsors Village of the Athens Authentic Marathon 2019. Digital Tribes asked ABOVE Digital for an activation that would connect the brand with the runners.

Solution

ABOVE Digital created My Marathon Time. Before the marathon, runners signed up at the activation and registered their target time. During the race, the timing chips every runner carries sent live data, showing who was on time, and those who made their target won gifts from Aegean. A big LED screen at the Aegean stand showed everyone's progress in real time.

Why it works

It turns a sponsorship into a personal challenge. Runners had their own goal and a reason to remember the brand during the race, while the live screen gave people at the stand something to follow and talk about. The idea works for any sponsor of a race or sports event.

The Aegean stand in the Sponsors Village being set up, with the My Marathon Time screen

Installing the My Marathon Time LED screen at the Aegean stand

Category:: Immersive Technologies
Client:: Digital Tribes