OPAP Heart Marathon

At the Athens Authentic Marathon 2018, OPAP invited visitors to offer their heartbeat: measured on Samsung phones at the stand, each one came to life as an animation on a 7-metre curved LED screen.

Challenge

In November 2018, OPAP had a stand at the Athens Authentic Marathon as part of its CSR campaign. The brand wanted visitors to do more than walk past: it wanted each of them to give something personal and become part of the campaign. Digital Tribes asked ABOVE Digital to make that happen.

Solution

ABOVE Digital created Heart Marathon. At the stand, visitors had their heartbeat measured with Samsung phones and offered it to the campaign. Moments later, their heartbeat appeared in an animated way on a 7-metre curved LED screen, joining those of everyone who had taken part before them.

Why it works

A heartbeat is the most personal thing anyone can give, and it fits a marathon perfectly. Seeing their own pulse come alive on a giant screen turns a quick gesture into a moment people remember, and makes them part of the campaign rather than spectators of it. For OPAP, the cause gains a human face and a striking visual that draws people to the stand. The format suits CSR campaigns, sports events and health-related brands.

Category:

Immersive Technologies

Client:

Digital Tribes

Delivered by ABOVE X